Signs & banners
Banner Size Guide for Events and Businesses
The right banner size depends on viewing distance, installation space, and how much information the banner needs to carry.
4 min read
Match size to viewing distance
A banner viewed from across a room needs larger text and less detail than a banner viewed at a table or check-in area.
Decide indoor or outdoor use
Outdoor banners may need more durable material, grommets, reinforced edges, or installation planning. Indoor banners can often prioritize finish and clean presentation.
Keep the message short
A banner is usually a visibility tool, not a brochure. Use a short headline, clear brand cue, and one action or location detail.