Business printing
Brochure vs Flyer vs Rack Card
Not every marketing handout needs the same format. The right piece depends on how much information you need to share and where it will be used.
4 min read
Use flyers for simple messages
Flyers work well for announcements, offers, menus, and short campaigns where the message is direct.
Use brochures when structure matters
Brochures give you panels for services, benefits, contact details, and supporting information. They are useful when you need more explanation.
Use rack cards for displays
Rack cards are useful for hotels, venues, lobbies, visitor centers, and event tables where the piece needs to sit upright or be grabbed quickly.