Direct mail
Direct Mail Postcard Size Guide
Direct mail works best when the format supports a clear offer. Size, readability, and print quantity all affect how the campaign comes together.
4 min read
Choose size based on message
A simple appointment reminder or coupon may not need much space. A service overview or grand opening offer may need a larger postcard format.
Prioritize the offer
Make the reason to respond obvious. The best postcard usually has one primary message, one visual focus, and one clear next step.
Include mailing details early
When requesting a quote, include quantity, size, color, paper preference, whether mailing support is needed, and the campaign deadline.